Some of the insights I gained from this task include: You can also find lots of additional information in Screaming Frog’s Log File Analyser user guide. The Ultimate Guide to Log File Analysis for SEO by Daniel Butler.What Is A Server Log File? by Ian Lurie.If you’re not already familiar with server log files, the below resources are a great starting point to gain a better understanding of how they work, and how they can be leveraged for SEO insight. The website I was analysing is an eCommerce site, which has over 100,000 indexed pages, and by delving into and understanding the website’s log files, I found a lot of opportunities to optimise the crawl budget and positively impact the revenue of the brand. The only user agent I tracked during this research is Googlebot’s, which had 124 different user agents and several thousand real IP addresses. This blog post is not about an SEO case study, but more of a research and learnings piece based on my experience of over 7.2 million user agent events, which is he has followed up with more insights on his blog. This article is a guest contribution from Roman Adamita former Director of SEO at BoostRoas. This project involved looking at server log files and then optimising the crawl budget based on findings. It’s been almost three years since I started to work intensely on log file analysis for SEO purposes, and to make the analysis simple, I decided on the Screaming Frog Log File Analyser as my tool of choice.īecause I faced so many cases where I should have known better, I decided to start noting down everything I learnt in the last ten months when working on a project.
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